Comfort Our Troops Initiative

From CJ:

Comfort Our Troops Initiative
January 30th, 2010 by CJ

Sleepy’s, the mattress retailer, is partnering with Give2TheTroops to give the men and women who serve our country a little piece of home. Beginning January 28, consumers who visit a Sleepy’s store and purchase a Tempur-Pedic pillow will automatically send a travel pillow to the troops overseas in a care package from the Give2TheTroops organization.

To give troops a soft spot to rest their heads, Sleepy’s, the family-owned east coast mattress company, has developed a pillow donation program in partnership with Give2TheTroops, a non-profit organization which sends care packages to the military. Through a program called “Comfort Our Troops,” when consumers purchase any Tempur-Pedic pillow at one of Sleepy’s 700 retail locations between January 28 and February 28 Sleepy’s will send a travel pillow to troops overseas via care package from the Give2TheTroops organization. The pillows will be packaged with other “comforts of home” such as snacks and toiletries....

Read more here.